Still, it was the area of technical translations that gave birth to localization to be more specific, with the need for technical translations for information technology.

Localization goes further than direct translation. It takes into account established cultural norms and societal attitudes. The Localization Team aims to make VTEX products suitable for each country VTEX expands its service to, delivering the same native seamless end-user experience in any language/country as in the source language/country.