Events and PR Leader | VTEX

Mexico

About the team

The VTEX marketing team main responsibility is to create a pipeline full of real business opportunities in order for the Sales team successfully close. This is done through the most strategic marketing channels such as: events, PR, paid media, email marketing, among others. The marketing team is a dynamic, fresh, and full of ideas team focused on upscaling VTEX brand, attracting new clients, growing our existing customer base and building strategic relationships with our ecosystem.

About the role

We are looking for someone with events, PR and e-commerce knowledge, looking for scaling VTEX’s market knowledge, all done by creating unique quality and outstanding events and PR strategies. The main challenge of this position is to lead the biggest hispano ecommerce event VTEX Connect in México City, with an expected venue of more than 15 thousand assistants: https://vtexconnect.vtex.com/.  This main event, and all parallel responsibilities, should generate such quality leads, that it will end up in a pipeline full of real business opportunities for the sales team, in a very competitive environment. 
 
For the events role, you will be responsible for creating the strategy, providing the budget guidance, leading all third party agencies, managing sponsor and exhibitor packages, relationships, and negotiations, defining the event’s agenda and engage with speakers and creating the content. Our proprietary events create the conditions for the different agents of our ecosystem to generate new business opportunities through a qualified base of attendees and reliable operations. As events we have: VTEX own events (as such is Connect), third party events (as assistants) and co-events (VTEX + partners from our ecosystem).
 
For the PR role, you will provide strategic guidance relative to strategy, media relations, social media marketing, and content marketing, by acting as company spokesperson and serve as a key contact for media, industry partners and the community; managing external agency and provide necessary PR tools in support of brand initiatives; conference/Tradeshow/Event management & on-site support; monitoring and tracking coverage; communicating with industry media, analysts, vendors, and key influencers to ensure that the company maintains a favorable position; securing editorial features and news items, develop story angles and write/edit press releases and maintaining strong relationships and dialogue with mobile, tech, business, and ecommerce.
 
This will be done by leading a team of high performants, third party agencies and freelancers, that together must take out the best of each other and guarantee the conquer of our KPI’s: Leads, MQLs and SQLs. As well, by measuring the performance of each effort and making sure to make decisions out of the historic numbers, in order to keep doing better and better over the time. At the end, all efforts must deliver a well positioned VTEX brand, quality sales leads, happy customers and a strong ecosystem.
 

Who you are

  • You have experience with events and PR, in the ecommerce world.
  • A bachelor’s degree in Marketing, Communications, Journalism, or related field;
  • At least three years of experience leading a similar area, with comparable goals and responsibilities (marketing in a B2B technical, ecommerce or IT company is preferred);
  • Proven track record of managing multifaceted, global performance projects with tight deadlines;
  • You have previous experience with marketing automation tools such as Hubspot;
  • You have a tech & math mindset, providing simple solutions to complex problems;
  • You have advanced English knowledge (preferred).

 

About VTEX


VTEX (NYSE: VTEX), the enterprise digital commerce platform for premier brands and retailers, is the leader in accelerating commerce transformation in Latin America and now expanding globally. Our platform enables our customers to execute their commerce strategy, including building online stores, integrating and managing orders across channels, and creating marketplaces to sell products from third-party vendors. VTEX platform is engineered to enterprise-level standards and features. We are trusted by more than 2,000 customers with over 2,500 active online stores across 32 countries, who rely on VTEX to connect with their consumers in a meaningful way*. We have been the vendor of choice for numerous Fortune 500 companies in Latin America and are now becoming the global digital commerce vendor for enterprise brands, including Whirlpool, AB InBev, and Motorola. According to IDC, VTEX is one of five vendors who “shaped the year 2020” and the fastest-growing digital commerce applications vendor in the top 20 market shares. 
*Figures as of FY ended on Dec. 31st, 2020
 

Benefits

  • Competitive salary
  • Flexible schedule
  • Reimbursement of 65% for language learning courses (English, Spanish and Portuguese)
  • Annual bonus of up to 2 monthly salaries, based on VTEX Global guidelines and targets
  • Financial help to electrical and internet bills (US dollars);
  • Financial help to buy a chair, computer support, and others (US dollars);
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You don't have to meet all the job requirements! If you believe you can do the job and are a good match, we encourage you to apply.

At VTEX, we believe that diversity and inclusion are essential assets in creating an environment of high performance. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or any other legally protected characteristic. We invite all interested applicants to apply for open positions at VTEX and join us in our commitment to building a more diverse and inclusive workplace.

Job position

Events and PR Leader | VTEX

Area of work

Sales & Marketing, Growth

Location

Mexico

Seniority

Mid-Senior level
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